Understanding the TikTok Trend: ‘Very Demure, Very Mindful’ Explained

TikTok has introduced yet another fascinating trend that has captured the attention of users worldwide. This time, it’s all about embracing grace and modesty with the catchy phrase “Very Demure, Very Mindful.” Originating from the playful and creative content of influencer Jools Lebron, this trend has quickly become a viral sensation. But what does it truly mean to be “Very Demure, Very Mindful,” and how can you incorporate this ethos into your everyday life? Let’s dive deeper into this phenomenon and explore its origins, meanings, and impact.

The Birth of the Trend

The “Very Demure, Very Mindful” trend was ignited by Jools Lebron, a well-known TikTok influencer who goes by the handle @joolieannie.

On August 2, Jools posted a video that initially seemed like a straightforward beauty tip. In the clip, she demonstrated how to eliminate a white mustache that can appear when makeup mixes with sweat. As she finished her demonstration and showed off her flawless look, she added the phrase, “Very demure.”

This seemingly simple phrase began to resonate with viewers, leading to a surge in similar content. The term “demure,” traditionally associated with modesty and reserved behavior, was humorously applied to various everyday situations. The phrase quickly evolved from its original context into a broader cultural meme.

What Does ‘Very Demure’ Mean?

To fully understand the trend, it’s important to grasp the meaning of the term “demure.” In its essence, ‘demure’ describes someone who is reserved, modest, and behaves in a way that is both quiet and appealing. In terms of fashion and makeup, ‘demure’ typically refers to outfits and looks that are understated and not overly flashy or provocative.

Jools elaborates on this in a follow-up video, explaining that being demure involves maintaining a modest appearance and demeanor. She highlights how she keeps her makeup subtle and her outfits appropriate for work, contrasting this with more extravagant or attention-grabbing styles. According to Jools, “You see how I do my makeup for work? Very demure. Very mindful. I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.”

In essence, being demure is about presenting oneself in a way that is appropriate and respectful to the context, whether it’s at work, social events, or everyday interactions.

The Spread of the Trend

The “Very Demure, Very Mindful” trend has taken on a life of its own on TikTok. Users have embraced the concept, applying it to a wide range of scenarios, often with a humorous twist. From attending parties in Vegas to picking up an ID at a bar, the trend encourages people to navigate life with a touch of grace and mindfulness.

Jools’ original intention was to offer a lighthearted take on maintaining a polished appearance, but the trend has evolved into a broader commentary on personal presentation and behavior. TikTok users have begun creating their own versions of “Very Demure, Very Mindful” moments, showcasing how they apply these principles in increasingly creative and sometimes absurd situations.

Embracing Demure and Mindful Living

Incorporating the “Very Demure, Very Mindful” ethos into your life doesn’t require a complete overhaul of your style or behavior. Instead, it’s about adding a touch of mindfulness to your daily routine. Here are some ways to embody this trend:

1. Professional Presentation: Whether you’re heading to a job interview or starting a new workday, aim for a look that is polished yet understated. Opt for outfits and makeup that enhance your appearance without overwhelming it.
2. Social Etiquette: Apply the principles of being demure and mindful in your social interactions. Be respectful and considerate of others, and choose your actions and words with care.
3. Everyday Situations: From running errands to attending events, approach each situation with a sense of grace. This could mean being patient when waiting in line, maintaining a positive attitude in challenging circumstances, or simply being courteous to those around you.
4. Self-Awareness: Reflect on how you present yourself and how your actions affect others. Being mindful of your impact can help you navigate various aspects of life with greater sensitivity and respect.

The Humor Behind the Trend

Jools has been clear about the humorous nature of the “Very Demure, Very Mindful” trend. In response to some viewers who took the concept too seriously, she clarified that the videos are meant to be lighthearted and fun. She explained that the trend is a playful reflection of moments from her own life, not a rigid standard to be followed.

In summary, the “Very Demure, Very Mindful” trend is a delightful and humorous exploration of modesty and grace in everyday life. It encourages people to embrace a more mindful and considerate approach to how they present themselves and interact with others. Whether you take it as a serious guide or just a fun trend, the essence of being demure and mindful can add a touch of elegance to your daily experiences.

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